Wear & Hear Line Prepares for European Launch

Alango recruits veteran hearing technology professional to develop sales and distribution channels for its assistive hearing products in Europe

Hans Zwart (left) signs an agreement with Alango to represent the Wear & Hear line in Europe.

Alango, a leading supplier of voice and audio enhancement technologies for the communication and entertainment markets, has signed a representation agreement with Hans Zwart, a 30+ year veteran of the hearing health industry. According to the agreement Mr. Zwart will create sales and distribution channels on the Continent and in the United Kingdom for Alango’s “Wear & Hear” hearables product line.

Veteran Hearing Professional Brings Market Knowledge and Connections

Mr. Zwart has accumulated more than 30 years’ experience in the hearing health industry, for the most part on an international level. He has held such positions as Marketing & Sales Director of ExSilent BV, a company which developed innovative hearing healthcare products; Managing Director at Varibel Innovations BV, a developer of directional hearing glasses based on digital technology; and Sales Consultant at Otoharmonics LLC, a developer of custom neuroscience-based sound therapy for patients with tinnitus. Furthermore, Mr. Zwart has been trained as an acoustician.

“We are pleased to welcome Mr. Zwart to the Wear & Hear team at Alango,” states Dr. Alexander Goldin, CEO and founder of Alango Technologies, Ltd. “I am confident that his deep understanding of the hearing challenges experienced by over a billion people worldwide, coupled with his connections to leading hearing product distribution channels in Europe, will serve to bring our innovative hearing enhancement solutions to those who need them most.”

“I am honored and motivated to join the Wear & Hear team and share its journey to bring affordable hearing enhancement to all European countries,” states Mr. Zwart. “The ability to improve people’s quality of life with a ground-breaking product will be both rewarding and challenging, and I intend to recruit the most qualified partners to accomplish this task.”

Hearables Line Combines Alango Sound Enhancement Technology with State-of-the-Art Consumer Electronics

The Wear & Hear line of stylish, affordable, always-on, always-connected wearable audio devices (“hearables”) is designed to deliver crystal clear and pleasantly natural customized audio and voice directly to an individual’s ears. The first member of the Wear & Hear product line, BeHear® NOW, is a multi-functional, high-performance, low-cost alternative to traditional hearing aids. It is a self-tunable, truly personal Bluetooth® headset featuring advanced signal processing with hearing enhancement and assistive listening capabilities.

Wear & Hear Availability

BeHear NOW is scheduled for launch in the United States in April 2018, at the American Academy of Audiology (AAA) annual conference in Nashville, Tennessee. The European launch will take place later this year.


BeHear is a registered trademark of Alango Technologies, Ltd. in the United States. All other trademarks are the property of their respective holders.

For More Information

Ruth Bridger
Marketing Director of Assistive Products
Alango Technologies, Ltd.
+972 4 8580743 x106

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